image/svg+xml
DinMittel EF
ÆGIR
ægir
Ægir
Ægir
We start with a geometric typeface to convey technical, rational. Caps are too strong, corporate. Lowercase æ is pretty lame and makes for even more nightmarish kerning. Mixed case has the right tone but not the right proportions. We adjust proportions but we also need to adjust the weight of the Æ. We adjust weights, compress vertically and kern as tightly as possible to minimize the visual difference between the separated letterforms and the Æ. We curve the harsh angles on Æ to match the other rounded letterforms (g, r) and curve the negative space on the right to make for an even tighter fit.